Cause Marketing Helps General Counsel Invest in a Personal Brand

In-house attorneys occupy a unique position at the intersection of the legal and business communities. This gives them the opportunity to use their skills and dedication to take on the responsibility of improving and enhancing the legal landscape. How can they do this? By becoming active in causes that matter to them. This kind of involvement in what has been termed “cause marketing” has taken off in the legal world, where lawyers can leverage their reputations and platforms to elevate causes they care about — benefitting not just their personal brands and their companies, but also doing

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