Rich Baer’s varied legal experience has equipped him to take on all manner of roles and duties. And organizations seem content to keep giving him more.
Baer, Liberty Media Corporation’s chief legal officer, saw his scope expand this summer as he officially added the title of chief administrative officer. He’ll now be overseeing talent development and recruiting processes across the corporation’s various holdings. Liberty Media announced on July 1 a slate of executive changes, including Baer’s, that was headlined by the retirement of its CFO, Mark Carleton.
Liberty Media, based in Englewood, is one of the world’s largest mass media companies. Its holdings include a majority stake in SiriusXM and a third of LiveNation, as well as ownership of the Atlanta Braves baseball team and Formula 1 auto racing.
Baer said the corporation tapped him for chief administrative officer because the CEO and board chairman wanted someone “to focus a bit more on talent” at Liberty Media and the portfolio companies it owns or controls. He’ll oversee processes for how the corporation finds talent, attracts professionals and hires them. “One of my responsibilities will be to ensure we are being very, very rigorous in our hiring of people, and that that processes is as robust as possible,” he said.