Startups Rise Where Law Firms Fall
By Hannah Garcia
LAW WEEK COLORADO
While building their own enterprises, legal startups both near and far are deconstructing the notions that come with the BigLaw firm model.
While estimates vary, the legal market’s value reaches hundreds of billions of dollars annually, from solos to large law firms. Although the profession is notoriously slow to adapt to external forces, client demands for efficiency and a post-recession economy are forcing some attorneys to develop some creative survival techniques.
Some are succeeding, particularly when breaking away from the traditional visions of BigLaw success.
From do-it-yourself legal services like LegalZoom and Rocket Lawyers to expansive online marketplaces connecting attorneys to consumers, the list of legal startups that aren’t law firms is getting longer, many with manifestations in Colorado. The target audience varies from tech companies looking to streamline legal processes for attorneys to consumer-facing entities that connect layman with lawyer.