Diversity in Your Marketing is Not an Idea, It’s an Imperative

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The U.S. Census confirms that the American population is changing. In 2018, more than 50 percent of Americans are female, the median age is around 38 years and many now identify as being a member of two or more races.

Diversity in Your Marketing is Not an Idea, It’s an Imperative

By: Meranda Vieyra
DENVER LEGAL MARKETING

The U.S. Census confirms that the American population is changing. In 2018, more than 50 percent of Americans are female, the median age is around 38 years and many now identify as being a member of two or more races.

This shift in demographics has a direct impact on the legal industry, with more consumers of legal services and decision-makers in legal departments being of diverse backgrounds. This presents the need for law firms to update their marketing strategies with a diverse and inclusive message that will keep them relevant and attractive to potential clients.

THE DEMAND FOR DIVERSITY
As consumers of legal services change to reflect the demographics of the U.S. population, diversity and inclusiveness are not just buzz words — especially when it comes to legal marketing. Decision-makers have seemingly endless options when it comes to choosing a law firm to solve their legal problems.

As research has shown again and again, people are not influenced to retain a law firm by its reputation but rather the connection with the team of people who will represent them.

To read this story and other complete articles featured in the March 19, 2017 print edition of Law Week Colorado, copies are available for purchase online